Elder Action, a non partisan national group of activist elders hosted a recorded Zoom talk with sociologist, Arlie Hochschild who studies those of us who follow Red America.
Her introduction begins ~11min into the YouTube video. She is currently studying folks in eastern KY Appalachia who are strong Trump supporters and provides a strategy for how to build bridges.
There are a number of interesting Arlie Hochschild talks on YouTube . Here are two: